Social Media Manager

Company: Heartland Food Products Group
Location: Carmel
Posted on: January 16, 2020

Job Description:

Are you interested in working for Heartland Food Products Group and being part of the marketing team behind America's most-loved low calorie sweetener, SPLENDA -, and the amazingly smooth new JAVA HOUSE - Cold Brew Coffee Are you a Social Media guru with impressive expertise and passion around content strategy, content creation, and highly-engaging execution across Facebook, Instagram, Twitter, and other social media platforms We are looking to fill the SOCIAL MEDIA MANAGER position to help elevate consumer engagement, build our fan base, and turn those fans into vocal brand advocates. COMPANY OVERVIEW Heartland Food Products Group is a dynamic, fast-growing organization committed to making a positive impact in the world. We are passionate about building brands and foster a results-driven culture that provides opportunities to rapidly learn and develop your career. When you join Heartland Food Products Group you are joining a winning team to make a positive difference. DESCRIPTION The ideal candidate will have a strong grasp of current trends in social media and influencer marketing to lead integrated campaigns across all social platforms with excellent execution and follow-up analysis for constant learning and improvement. The Social Media Manager will work with the brand teams, agency partners, internal teams (creative and implementation), and vendors to launch online campaigns on-time and on- or under-budget. This is an opportunity to help increase awareness, enhance brand reputation, build relationships, and drive sales for several brands across the Heartland FPG portfolio. The Social Media Manager will administer the company's social media marketing and advertising including: Deliberate planning, strategy, and goal setting Real-time responses to capitalize on opportunities and quickly address any concerns Development of brand awareness and improving the brands' online reputations Content management Agency management Influencer marketing A people manager of Heartland's Social Media Team ESSENTIAL DUTIES Be the voice of the brand (Splenda - Sweeteners and Java House - Cold Brew Coffee and future innovations) across all social media platforms. Manage SOPs for response guidelines and consistent brand voice / tone Monitor relevant conversations and engage with consumers to enhance brand reputation. Engage with PR agency for any real-time crisis management Coordinate with external call center team on messaging and moderation Support development of content strategy and lead content creation in partnership with brand teams along with internal and external agencies Create, curate, and manage all published content (images, videos, captions, comments) Oversee design for social pages Generate creative promotions that bring excitement to the social conversations Expand network of advocates and influencers Work with ecommerce team and digital team to create comprehensive strategic programs Post all content and give direction to agency partners for paid support Manage specific campaigns to generate buzz before, during, and after physical events Track and report monthly KPIs, and optimize performance for all social efforts Benchmark with best-in-class brands and industry best practices to help us continually elevate our game Support the strategic process, including: competitive analysis, audience insights, social listening, identify emerging trends and changes in social mediaand turn engagement into sales to help drive business growth REQUIREMENTS Bachelor's Degree, preferably with Marketing or PR-related focus Minimum 3 years of social media marketing or PR experience, working with national brands Minimum of 2 years supervisory experience Manage brands thru multiple social platforms - - Previous social media leadership experience - - - - - - - - Agency experience managing social media for a brand is a plus Previous social media leadership experience - - - - - - - - Agency experience managing social media for a brand is a plus - Demonstrable experience managing social media and influencer campaigns. Solid knowledge of analytics and experience setting / tracking social KPIs Experience with social listening platforms Experience with Facebook Ads Manager/Business Accounts Understanding of creative development process Excellent written communication skills for internal and public-facing materials Ability to work effectively in a fast, flexible, and innovative environment Exhibits the ability to jump from the creative side of marketing to analytical side, able to demonstrate why their ideas are analytically sound Displays in-depth knowledge and understanding of social media platforms, their respective participants (Facebook, Twitter, Instagram, YouTube, Pinterest, etc.) and how each platform can be best deployed in different scenarios Is a team player with the confidence to take the lead and guide other employees when necessary (e.g. content development, creation and editing of content, and online reputation management) Demonstrates winning Social Customer Service techniques such as empathy, patience, advocacy and conflict resolution

Keywords: Heartland Food Products Group, Carmel , Social Media Manager, Advertising , Carmel, Indiana