Marketing Copywriter

Company: MJ Insurance
Location: Carmel
Posted on: September 25, 2022

Job Description:

THE MJ MARKETING + COMMUNICATIONS TEAM IS A PROGRESSIVE GROUP DEDICATED TO MAKING AN IMPACT IN THE INSURANCE INDUSTRY BY CREATING EXTRAORDINARY AND UNEXPECTED EXPERIENCES FOR OUR AUDIENCES. THIS DYNAMIC TEAM IS LOOKING TO EXPAND WITH THE ADDITION OF A CONTENT STRATEGIST EAGER TO ADVANCE THE ORGANIZATION.
The Content Specialist plays a critical role on the corporate Marketing + Communications team by managing online and offline communication with target audiences to promote products and services, generate leads and build brand awareness. This creative storyteller will oversee content requirements, develop content strategy and produce optimized content across the organization.
ESSENTIAL FUNCTIONS

• Source, write and edit marketing content, including corporate and product marketing material, sales and promotional materials, digital marketing content to support the expansion and growth of the company's services and products, and other strategic content as assigned.
• Identify industry trends and opportunities for promotional content; command persuasive writing style that generates interest in MJ's services, value-added resources and company culture.
• Work with cross-functional teams to define content needs and contribute to editorial calendar development.
• Collaborate with subject matter experts and gather key business and user insights to create attention-grabbing and effective copy.
• Research, write and develop quality content across all of MJ's business units; this will include email copy, blog posts, video scripts, case studies, press releases, website copy, digital and print advertisements, social media posts, and more.
• Integrate keywords and phrases into online marketing copy; contribute to inbound and outbound marketing strategies.
• Analyze all marketing materials, website content, and publications for accuracy, voice, brand standards and compliance.
• Utilize data-driven insights to drive content strategy; optimize content to improve KPIs and audience engagement
• Assist with the planning and coordination of MJ-sponsored events
• Perform other duties as assigned
  TECHNICAL FUNCTIONS
  • Proficiency in MS Office products (Excel, Word, Outlook, PowerPoint); knowledge of Adobe Creative Suite preferred
  • Possess the ability to translate complicated ideas into language that is easily understood by others; design sensibility to envision how content will be presented in formats other than text-based articles, such as infographics or multimedia presentations
  • Firm understanding of user experience and strong SEO and SEM skills
  • Hands-on experience with web content management, marketing automation, lead generation and social media tools
    REQUIRED EXPERIENCE
    • 3+ years of proven experience in communications, marketing, journalism or similar role; experience in B2B space preferred
    • Resourceful, creative and proactive self-starter with the ability to think strategically
    • Exceptional storyteller, editor and content producer with keen attention to detail
    • Excellent written and verbal communication skills; professional presentation
    • Aptitude to meet tight deadlines in a fast-paced, quickly changing environment
    • Ability to organize a daily workload with shifting priorities
    • Excellent customer service skills
      REQUIRED EDUCATION/CERTIFICATION
      • Bachelor's degree in marketing, communications, English, journalism, public relations or relevant field of study
        ---JOB LOCATIONCarmel, Indiana

Keywords: MJ Insurance, Carmel , Marketing Copywriter, Advertising , Carmel, Indiana