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Product Marketing Manager

Company: CNO Financial Group
Location: Carmel
Posted on: August 6, 2022

Job Description:

CNO's Marketing Department is hiring a Product Marketing Manager to collaborate with internal stakeholders and external partners to coordinate commercial development and ultimately launch new services and offerings into the market. This role will work with the product management team to design, lead and execute experiments and market viability testing to determine product/market fit as part of an early-stage customer/product discovery process. Additionally, this role will provide sales leaders and account managers with the learning materials, content, and resources to drive growth and success.This is your opportunity to be a part of our growing Marketing department. This role will wear multiple hats and will work to inspire, equip and train our Sales team.As a Product Marketing Manager, your responsibilities will include:

  • Serve as the single point of accountability for shaping and modifying product strategy including Where to play/How to win assessment, SWOT and future trends.
  • Conducts strategic analysis, prepares business cases, financial analysis/projections, and conducts business intelligence in order to identify and develop opportunities for competitive advantage in the marketplace.
  • Engages with outside resources to generate new product ideas that fit with new product strategy and establishes a framework to facilitate and collect internally generated ideas.
  • Leads product launches including conception, market validation, positioning, pricing, packaging, promotion, etc. Monitors and refines to ensure market success.
  • Leads the creation and deployment of appropriate training, content/sales messaging, processes, demo, and tools to support the sales force. The Product Marketing Manager position is well-suited for you if you:
    • Possess strong knowledge of general marketing principles and practices with a specialization in product marketing
    • Have extensive knowledge of sales training best practices (analysis, instructional design, delivery, implementation, and evaluation)
    • Support the buying and selling processes at all stages, from lead generation through win/loss
    • Formed foundational and continuous learning programs for sales, including content creation, scheduling and coordination, creation and deployment or delivery of on-demand courseware, and instructor-led sales trainingQualified candidates will have:
      • Bachelor's degree in Marketing, Business Administration or equivalent
      • Seven years of proven client focused experience, in an employee-benefits industry or healthcare setting
      • Strong ability to work in a fast-paced environment with exceptional time management skills, including focused strategies for on-time and high-quality delivery
      • Superior organizational, conflict resolution, time management, and negotiation skillsAt this time, CNO is not mandating its associates to be vaccinated against COVID-19 as a condition of employment. However, this is an evolving situation, in the future CNO may require its associates to be vaccinated as a condition of employment, subject to reasonable accommodations required by applicable law.CNO Financial Group offices reopened in April 2022 and we will be pursuing a hybrid working model. Associates who live within a 60 mile radius of a corporate office (Birmingham, Carmel, Chicago, Philadelphia, Orlando and Milwaukee) will have access to come into that Office up to 2 days/week, and work from home at least 3 days/week. This role is full time work from home (WFH), also known as Remote. This role can be performed from any US based location within the central or eastern time zone. Work cannot be performed from outside of the United States.CNO provides life and health insurance, annuities, financial services, and workforce benefits solutions through our family of brands and supported by our associates and agents. Our customers work hard to save for the future, and we help protect their health, income and retirement needs with 3.2 million policies and more than $35 billion in total assets. Our 3,400 associates, 8,600 exclusive agents and independent partner agents guide individuals, families and businesses through a lifetime of financial decisions.We are financially strong and well positioned for continued growth, and we are grounded in our core values of Diversity, Equity & Inclusion (DE&I); Integrity, Customer Focus, Excellence, and Teamwork. We have offices in more than 260 communities in the U.S., including our headquarters in Carmel, Indiana, and corporate offices in Birmingham, Chicago, Philadelphia, Orlando and Milwaukee.At CNO Financial Group, we're always looking forward-to the security and stability we help create for our insurance brands' customers, and the growth we create within our own company. We're looking for ambitious people who want to do more. We'll provide you with opportunities to grow your skills through challenging professional experiences.If you're looking for a culture that encourages development, helps you reach your potential, and rewards you for your contribution, then CNO Financial Group is right for you. For more information, visit

Keywords: CNO Financial Group, Carmel , Product Marketing Manager, Executive , Carmel, Indiana

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